APP DESIGN ABERDEEN – iOS and Android mobile app designers / app developers based in Aberdeen, Scotland
The mere mobile phone has come a very long way in a very short time. Long gone are the days when mobile phones were just devices to make phone calls and send the occasional text. Now they are handheld computers with the processing power to send emails, play games, watch streaming video and live broadcasts and even make video calls. More commonly these modern-day powerhouses are known as ‘smartphones’.
Just like computers, modern smartphones rely on Operating Systems – Operating Systems that have introduced advanced functions to mobile phones that were previously only available on much larger, desk-based computers.
Functionality is one of the key selling points of smartphones. Most users already have their own preference from the major Operating Systems – based normally on usability, key functions and of course the availability of apps. With more than 400 million smartphones sold worldwide, it’s commonly the Operating Systems that dictates the choice of phone for most users. The OS defines what functions a phone can carry out and also how it manages its memory.
Apps differ from mobile-optimised websites because they are platform-specific software applications which run natively on the phone and rely on its processing power. Apps run using native code and can operate offline whereas mobile sites need a web connection. Apps rely on the phone’s Operating System to give higher performance and can be launched in a single step. Apps typically offer far greater functionality and complexity than can be offered by simple mobile-optimised websites. Furthermore, apps put your brand directly in front of your clients – typically right on their home screen, accessible just by clicking an icon.
So the key question is – do you really need an app or just a mobile-optimised website? That’s where we come in. As part of SBLMNL, we offer both and can advise you which is right for you. We have never mis-sold our products and will give you a free and accurate appraisal of your needs.